Our Experts
The people who test, write, and curate everything on Matcha Guide.
Matcha Guide Editorial Team
Editor & Lead Reviewer
We're a UK-based editorial team with backgrounds in food journalism and consumer testing. We've collectively visited matcha cafés in London, Tokyo, and Kyoto, tested over 50 UK-available matcha powders, and made considerably more lattes than is probably wise. All products are tested blind where possible.
Areas of expertise
- Matcha grades & sourcing (Japan)
- UK retail & brand landscape
- Nutrition science & health claims
- Recipe development & testing
- UK café culture
Testing methodology
- Blind taste testing
- Retail price purchases only
- 4-criteria rating system
- 2-week minimum test period
- No brand samples accepted
Editorial independence
Matcha Guide operates without commercial relationships that influence editorial coverage. Brands appear in our guides on merit only. See our editorial policy for full details on how we test, rate, and disclose affiliate relationships.
Corrections & contact
We correct factual errors within 48 hours. If you spot an error or want to contribute as a matcha expert, food scientist, or café owner, reach out via Instagram @matchaguide.